Tag: persuasion
Write Like a Boss: Cialdini’s ‘Authority’
Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful persuasive principle that leverages our ‘deep-seated sense of ...
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Using ‘scarcity’ in persuasive writing
Cialdini describes an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a jar containing ten biscuits. ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
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Challenge your audience assumptions
When training in Hong Kong recently, I got thinking about the tired-looking, middle-aged cabbie taking me to the airport. Hong Kong taxis are generally pretty ...
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Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was "consequences" or "implications" -- and rightly so. ...
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Creativity for cut-through
An excellent example of how creativity can give you "cut-through" (when you cut through the clutter and get noticed).
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A 2300-year-old persuasion tip
To see a 2300-year-old persuasion tip, cast your vote on what you think is the most powerful key to persuasion.
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Writing tips from PUAs (pick-up artists)
With a little creative licence, the same techniques that charm women can charm your readers. I've adapted tips from pick-up artists (PUAs), and applied them ...
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