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Tag: persuasion

Influence through “Authority”

Continuing our series on persuasive writing tips applying Cialdini’s “Influence” principles, here’s how you can use “Authority” to win readers over. To Cialdini, “authority” is ...
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Influence through “Liking”

In his million-copy bestseller, “Influence: The Psychology of Persuasion,” Dr Robert Cialdini describes six powerful insights into human psychology: Liking, Authority, Reciprocation, Commitment and Consistency, ...
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