Tag: Plain English
Ode to the Banking Royal Commission
The Royal Commission wants banks to be more accountable. Could changing language change cultures? Here’s my case … as a poem! Ode to the Banking ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital ...
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The Curse of Cognitive Load: Why complexity kills comms
‘When I saw them shuffling back from the director’s office, I knew he’d said no.’ If you’re like most people, you’re missing something crucial in how you ...
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Meet CYBA: The Credosity Bulk Analyser
Bulk Analyser X-rays hundreds of documents at once What if you could generate a spreadsheet summarising the readability, professionalism and diversity/inclusion issues in hundreds of documents ...
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Avoid passive voice. Ask a zombie.
Now Credosity finds your passive voice Passive voice is one of the biggest problems we’ve seen in the 8000 corporate writing samples we’ve reviewed. You’re ...
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Webinar: Trim the Fat – Keep Decision-Makers Engaged!
Limited seats: Book now. Date and Time Friday, August 29, 2014 11:00 AM – 12:00 PM AEST Description (Attend this for FREE! To receive a ...
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Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business, ...
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Research proves it: Big words make you look dumb
Research shows that readers judge writers who use big words needlessly as less intelligent.
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Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
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