Tag: writing training
‘Beat the House’ game — How well do you know your writing rules?
Try our fun new game to test your knowledge of the rules of business writing!
Read More
Ya gotta wanna
Reading and loving ‘On Writing Well,’ by William Zinsser. Great quote: ‘Can such principles [of writing with humanity and warmth, clarity and strength] be taught? ...
Read More
Write emails they simply can’t ignore
Having to chase people to reply to your emails is annoying.And it’s doubly annoying when they reply, asking you a question you already answered in your first ...
Read More
Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, ...
Read More
At last, the serial comma explained!
Serial commas (or Oxford commas) are often fought about. Some always use them, some never. But the answer is, as usual, 'sometimes'! This infographic explains ...
Read More
Tell ’em again. And again.
The latest research from Edelman shows that almost two-thirds of people won’t believe a message until they’ve heard it 3-5 times. Bottom line: Don’t just ...
Read More
Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
Read More
Which word is wrong?
One word is completely incorrect in this (from today’s BRW email newsletter): Caution favoured over innovation in 2013 With no major catalyst for change, business ...
Read More
2012 Word of the Year
The Australian National Dictionary Centre at the Australian National University (ANU) has announced that the 2012 Word of the Year is, actually, words of the ...
Read More