Tag: writing training
How to write a ‘keeper’ Christmas card
How to write a 'keeper' Christmas card; one to give to special people in your life (clients included) that they won't throw away. Many of ...
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Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Stop making this clunky error
One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing ...
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The best time to send a marketing email
In our courses, we talk about considering the best time to send an email. Some say you get better email ‘open’ rates by avoiding Monday ...
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Are you homophonic? A quick guide to homophones
A homophone is a word that sounds like another word. The hitch: Spellcheck doesn’t catch homophone errors. For example, spellcheck is quite happy with, 'Ewes ...
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You won’t believe this (or, How NOT to be ‘in-credible’)
Which of the following is more credible? Computer A is significantly faster than Computer B. Computer A is 40 per cent faster than Computer B. ...
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A different take on writing “dry” copy!
I received a surprisingly entertaining update to a weather app on my iPhone recently. It’s a great example of how a dash of creativity can ...
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Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was "consequences" or "implications" -- and rightly so. ...
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When sitting is suicide
Writing for long periods of time (or doing any desk work) makes you much more likely to die from heart disease -- even if you're ...
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Creativity for cut-through
An excellent example of how creativity can give you "cut-through" (when you cut through the clutter and get noticed).
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