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Are you a jargonaut? New jargon ‘ignore’ feature in Credosity!

Ignorance is bliss Has it been frustrating when Credosity marks you down for business jargon you have to use? Now you can ‘ignore’ it. If ...
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Made To Stick (6/6): Using stories to engage

Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave ...
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Made to Stick (5/6): Use emotion to engage

$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Boost cred to make ideas stick

Making Ideas Stick (4/6): Without cred, you’re dead

So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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Arm wrestling - Aristotle had a better way

The Write Way to Get Your Way (Thanks, Aristotle)

The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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persuasive strategies

Do you use A-list persuasive strategies, or B-list?

When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; ...
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