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Make it stick: six ways to embed the learning
Your people leave training fired up. New tools, new habits, a fresh way to write. But it’s easy to slide back to ‘how we always do it’. Hermann Ebbinghaus mapped it back in 1885: we ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital lesson he learned about reading grade level: I worked hard ...
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The Curse of Cognitive Load: Why complexity kills comms
‘When I saw them shuffling back from the director’s office, I knew he’d said no.’ If you’re like most people, you’re missing something crucial in how you think about communication: The impact of cognitive load. This true ...
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Inconvenient Truths (Linguistic Statistics)
The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw Are you kidding yourself? Absolutely. We all are. It seems Excessive Self-Regard Tendency is a feature of humanity: ...
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Communications Wisdom: Kate Toon, Copywriter
In conversation with: Kate Toon, Copywriter and SEO lover More about Kate. Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally ...
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Communications Wisdom: Amber Daines, Bespoke Communications
In conversation with: Amber Daines, CEO, Bespoke Communications Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing, working in Australia, Asia and Europe. She now runs Bespoke ...
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