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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
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Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; ...
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Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
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Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
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Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well ...
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t ...
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