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Communications Wisdom: Karen Boalch, Macquarie Group
Communications Wisdom In conversation with:Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate for our Communications Wisdom series. An Associate Director at Macquarie ...
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Made To Stick (6/6): Using stories to engage
Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave mouths for millennia. It’s how collected wisdom passed to future ...
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Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a $100 million project. How much of your decision would be ...
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Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of simplifying to the core U: Grabbing people’s attention, and keeping ...
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The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your younger brother had, you just took it. Might was right ...
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Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; I’m the eldest of six kids.) When I ask our ...
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