- All
- AI
- Influencing
- Leadership
- Learning
- Presenting
- Writing
Made to Stick (5/6): Use emotion to engage
$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
Read More
Making Ideas Stick (4/6): Without cred, you’re dead
So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
Read More
The Write Way to Get Your Way (Thanks, Aristotle)
The Rule of Thump Got younger siblings? When you were a kid, I’ll bet you used the Rule of Thump: If you wanted something your ...
Read More
Do you use A-list persuasive strategies, or B-list?
When you were growing up, which of your siblings got their way more often? Usually it’s the eldest, because they’re the biggest. (I should know; ...
Read More
Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
Read More
Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
Read More