- All
- AI
- Influencing
- Leadership
- Learning
- Presenting
- Writing
Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show the amount of sugar in a child’s diet, he brought ...
Read More
Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in the early morning. A nice peaceful soundtrack took me back ...
Read More
Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well you can get attention for your ideas, and make them ...
Read More
‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t have to. As nippers, we were all thrown onto the ...
Read More
What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to that our deluge of emails, phone calls, social media and meetings, ...
Read More
Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at the subject header first. You look at the sender. You’ll open ...
Read More