- All
- AI
- Influencing
- Leadership
- Learning
- Presenting
- Writing
Dreaming of a WRITE Christmas
If you’re still at work, we thought you’d like a little levity (hey, that’s not plain English!). I dare you to sing the Writer’s Christmas Carol aloud: I’m dreaming of a write Christmas, Just like ...
Read More
The power of give & take: Cialdini’s ‘Reciprocity’
This rule is one of the most important, and applies to every culture. It’s a quirk of human nature that if someone does you a favour, you feel obliged to return that favour — even if you ...
Read More
Write Like a Boss: Cialdini’s ‘Authority’
Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful persuasive principle that leverages our ‘deep-seated sense of duty.’ (For shocking proof – literally – see the Milgram Experiment). ...
Read More
How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? If you’re writing a proposal or pitching a new approach or idea, this concept is central to you getting a YES. The idea? Your readers are sheep. Well, they (like all ...
Read More
Using ‘scarcity’ in persuasive writing
Cialdini describes an experiment in which two groups of people were asked to rate choc-chip biscuits. Group A took theirs from a jar containing ten biscuits. Group B took from a jar with just two biscuits. The ...
Read More
Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. So when writing, it's critical to generate what acclaimed social ...
Read More