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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see such interest in persuasive writing (500+ attendees!). One aspect they ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. It’s the final in our six-part series on persuasion, loosely based ...
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Dreaming of a WRITE Christmas
If you’re still at work, we thought you’d like a little levity (hey, that’s not plain English!). I dare you to sing the Writer’s Christmas Carol aloud: I’m dreaming of a write Christmas, Just like ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the most important, and applies to every culture. It’s a quirk ...
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Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to win your readers over. To Cialdini, ‘Authority’ is a powerful ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re writing a proposal or pitching a new approach or idea, ...
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