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Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for you. Weird Al Yankovic’s “Blurred Lines” parody called #WordCrimes made ...
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Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business, this is for you. Research from the Project Management Institute (PMI), ...
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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see such interest in persuasive writing (500+ attendees!). One aspect they ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How are your New-Year resolutions going? Today’s ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. It’s the final in our six-part series on persuasion, loosely based ...
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Dreaming of a WRITE Christmas
If you’re still at work, we thought you’d like a little levity (hey, that’s not plain English!). I dare you to sing the Writer’s Christmas Carol aloud: I’m dreaming of a write Christmas, Just like ...
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The power of give & take: Cialdini’s ‘Reciprocity’
This is the fifth in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. This rule is one of the most important, and applies to every culture. It’s a quirk ...
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