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What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to that our deluge of emails, phone calls, social media and meetings, ...
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Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at the subject header first. You look at the sender. You’ll open ...
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Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for you. Weird Al Yankovic’s “Blurred Lines” parody called #WordCrimes made ...
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Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business, this is for you. Research from the Project Management Institute (PMI), ...
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To influence them, frame them
‘Writing to Influence’ workshops: What they loved I’ve just finished running ‘Writing to Influence’ workshops in Brisbane, Sydney and Melbourne for Business Chicks. Great to see such interest in persuasive writing (500+ attendees!). One aspect they ...
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Persuasive business writing: Commitment and consistency
To influence, get ’em committed. How do you go with New Year’s resolutions? This ‘influence’ tip holds the key to you achieving them, and to changing your readers’ minds. Cialdini tells of a psychologist – Steven ...
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