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Communications Wisdom: Jim Bolton, Ridge Training

In conversation with: Jim Bolton, President & Owner, Ridge Training The book, ‘People Skills‘, is a comms classic. It was one of the texts I had ...
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Communications Wisdom: Karen Boalch, Macquarie Group

Communications Wisdom In conversation with:Karen Boalch, Associate Director, Macquarie Group With a 30-year writing career spanning journalism, politics and business, Karen was a prime candidate ...
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Are you a jargonaut? New jargon ‘ignore’ feature in Credosity!

Ignorance is bliss Has it been frustrating when Credosity marks you down for business jargon you have to use? Now you can ‘ignore’ it. If ...
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Made To Stick (6/6): Using stories to engage

Did you ever stop to think that stories have helped humans survive? Long before books, there were stories. We told them around campfires and cave ...
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Made to Stick (5/6): Use emotion to engage

$100m decision: heart or head? Here’s a statistic that surprises almost everyone who hears it. Imagine you were the CEO of a large organisation, deciding on a ...
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Boost cred to make ideas stick

Making Ideas Stick (4/6): Without cred, you’re dead

So far, in the Heath brothers’ SUCCESs model of what it takes to make ideas and messages stick, we’ve looked at: S: The importance of ...
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