A while back‚ we asked our readers to vote on what they thought was the most important key to persuasive writing.

As you’ll know if you’ve done our training‚ of the options presented above‚ “consequences” or “implications” is the biggie (we call it “FBI”: Features‚ Benefits‚ Implications).

The good news, as you can see: Many (39 per cent) got it right. But it’s interesting that so many didn’t!

For an explanation‚ shoot a quick email to paul (at) magneto.net.au with the subject header “Tell me about FBI” and I’ll fire a short tip back to you.