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Prompt AI like a pro: Supercharging AI

Imagine owning a Swiss Army knife, but only using the toothpick. That’s how poorly many people use AI: Vast potential is untapped. If that’s you, ...
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Question hooks: The secret to engagement

Ever noticed that a question mark looks like a hook?  Questions ARE hooks. They hook your audience, engaging them in your message. So ask more ...
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AI, communication and the age of being ‘more human’

Pre-Magneto, our background was as copywriters—people who are paid to write well on behalf of others. In our case, that was mostly large enterprise clients, ...
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Top Books: Responding to Customer Complaints

Here are some highly recommended books to help you learn how to effectively respond to customer complaint letters: 1. “How to Win Friends and Influence ...
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Top Books: Influencing Non-Technical Audiences

Here are some recommended books that can help you learn how to engage and influence a non-technical audience on a highly technical subject. These books ...
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Top Books - Emotional Intelligence

Top Books: Emotional Intelligence

Here are some of the best business books that explore the concept of emotional intelligence (EQ) and how it can be applied in professional settings: ...
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