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Making Ideas Stick (3/6): The Velcro Theory & sweet concrete
Had your sugar hit yet? In 2010, the famous UK chef, Jamie Oliver, gave a TED talk entitled ‘Teach every child about food’. To show ...
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Making Ideas Stick (2/6): Tales of the Unexpected
I remember – vividly – seeing a TV ad a few years ago. It was of a Volkswagen Campervan driving along a country road in ...
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Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well ...
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t ...
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What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to ...
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Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at ...
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