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Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to ...
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How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re ...
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Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two ...
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Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. ...
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Canadian short-story writer wins Nobel Prize for literature
Canadian short-story writer wins Nobel Prize for literature: http://ow.ly/pHNtT She’s a master storyteller. Since telling good stories is critical in business, why not check out ...
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Research proves it: Big words make you look dumb
Research shows that readers judge writers who use big words needlessly as less intelligent.
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