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Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, ...
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At last, the serial comma explained!
Serial commas (or Oxford commas) are often fought about. Some always use them, some never. But the answer is, as usual, 'sometimes'! This infographic explains ...
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Tell ’em again. And again.
The latest research from Edelman shows that almost two-thirds of people won’t believe a message until they’ve heard it 3-5 times. Bottom line: Don’t just ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to ...
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Infographic generators
Pictures can be way better than words for communicating. People love infographics. Here are five tools to create them.
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Worst gobbledegook ever?
Is this the worst gobbledegook you’ve seen? It’s from a thesis, describing what a close-up shot is in a movie: “The close up expands optical ...
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