Write Like a Boss: Cialdini’s ‘Authority’
This is the fourth in our six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work Here’s how you can use ‘Authority’ to
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1 in 3 write poorly at work. Do you?
Early Xmas gift for you & a friend If it’s time to make sure you’re not in that ‘1-in-3’ statistic, this is for you. Between
How to leverage social proof (consensus)
Follower Frenzy, or Social Proof? This is the third in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. If you’re
Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two
Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them.
So when writing, it’s critical to generate what acclaimed social scientist, Dr Robert Cialdini, calls ‘liking.’ This post offers several ways writers can help readers like them more.
Canadian short-story writer wins Nobel Prize for literature
Canadian short-story writer wins Nobel Prize for literature: http://ow.ly/pHNtT She’s a master storyteller. Since telling good stories is critical in business, why not check out
Our new all-singing, all-dancing website!
After almost a year in development, our new website has launched!
It’s crammed with cool tips and tools to help you write, think and lead better at work (including a fun game to test your knowledge of the rules of writing).
Check it out: www.magneto.net.au
Research proves it: Big words make you look dumb
Research shows that readers judge writers who use big words needlessly as less intelligent.
Feeling grumpy? You’re at your most creative
Rather than wait until you feel better, research shows your bad mood may actually enhance your creativity (from Inc.): http://www.inc.com/jessica-stillman/in-a-bad-mood-tackle-a-creative-task.html
The 4 Habits of Highly Effective Writers
Read lots, write lots, know your audience & proofread like a pro! Click the infographic to see more detail in a PDF version.