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This 8yo girl’s love letter is persuasion genius

Want to be more persuasive? The stakes are never higher than when you’re pitching to win a heart. My 9-year-old nephew moved to the States. He just got this love letter from an 8-year-old classmate. ...
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Dreaming of a write* Christmas?

Still at work? Thanks for keeping the country going. Here’s a little levity to lighten your load! We dare you to sing this aloud: REWRITE HELL(to the tune of ‘Jingle Bells’) Dashing through typosThe grammar’s ...
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Top 5 reasons why your people need communication training

1. Perception is reality When your customers get a badly written email or letter, they make snap judgments about your business:Sloppy, bureaucratic writing = a sloppy, bureaucratic company. 2. Managers’ eyes off the ball How ...
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Take the ‘numb’ out of numbers

How long would it take to drive to the sun? If you’re putting together EOFY budgets, targets and reports, I have good and bad news. The good news: Adding numbers (statistics, results, proof) to your ...
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Make it stick: six ways to embed the learning

Your people leave training fired up. New tools, new habits, a fresh way to write. But it’s easy to slide back to ‘how we always do it’. Hermann Ebbinghaus mapped it back in 1885: we ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]

How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital lesson he learned about reading grade level: I worked hard ...
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