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Question hooks: The secret to engagement
Ever noticed that a question mark looks like a hook? Questions ARE hooks. They hook your audience, engaging them in your message. So ask more questions. And if you’re presenting online (virtually), get them to ...
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AI, communication and the age of being ‘more human’
Pre-Magneto, our background was as copywriters—people who are paid to write well on behalf of others. In our case, that was mostly large enterprise clients, like the ones we now train. Much of our training ...
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Top Books: Responding to Customer Complaints
Here are some highly recommended books to help you learn how to effectively respond to customer complaint letters: 1. “How to Win Friends and Influence People” by Dale Carnegie Key Takeaway: Effective communication and empathy ...
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Top Books: Influencing Non-Technical Audiences
Here are some recommended books that can help you learn how to engage and influence a non-technical audience on a highly technical subject. These books focus on communication, storytelling, and presentation skills that are essential ...
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Top Books: Emotional Intelligence
Here are some of the best business books that explore the concept of emotional intelligence (EQ) and how it can be applied in professional settings: ‘Emotional Intelligence: Why It Can Matter More Than IQ’ by ...
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Top Books: Persuasion, Psychology, Comms
Harry S. Truman had it right… ‘Not all readers are leaders, but all leaders are readers!’ What price an idea? One good idea can set you up for life. And the lack of them sends ...
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