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Making Ideas Sticky (1/6): Keep It Simple
KISS me: Keep It Simple, Simon If you haven’t read ‘Made to Stick’, it’s time you did. Your success at work depends on how well you can get attention for your ideas, and make them ...
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‘That’s simply not logical, Jim.’ The power of Logos to persuade
Velcome! I was buckling my kids into the car the other day. It struck me that my parents — not so long ago! — didn’t have to. As nippers, we were all thrown onto the ...
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What beats a good argument every time? Pathos.
According to research, we’re bombarded by 2,904 media messages daily. We notice 52, and positively remember only 4 (SuperProfile 2010). Boy, are we swamped! Add to that our deluge of emails, phone calls, social media and meetings, ...
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Is your character convincing? The role of ‘ethos’ in influence
What’s the most important part of an email? If you said, ‘The subject header!’ you’d be wrong. When you get an email, you don’t look at the subject header first. You look at the sender. You’ll open ...
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Weird Al’s hilarious grammar lesson: 9m views in 5 days – #WordCrimes video
A grammar intervention If you love decent writing and grammar, this is for you. If you don’t know your “you’re” from “your”, this is for you. Weird Al Yankovic’s “Blurred Lines” parody called #WordCrimes made ...
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Research shows poor communication kills projects
Research: Half of all failed projects die due to poor communication If getting more projects over the line is important to your career and business, this is for you. Research from the Project Management Institute (PMI), ...
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