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Using ‘scarcity’ in persuasive writing
This is the second in a six-part series on influence and persuasion, loosely based on Dr Robert Cialdini’s work. Cialdini describes an experiment in which two groups of people were asked to rate choc-chip biscuits. Group ...
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Should leaders be feared or loved?
Research shows that leaders will be much more effective if they connect first with their followers, rather than demonstrate competence first, which can alienate them. So when writing, it's critical to generate what acclaimed social ...
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Canadian short-story writer wins Nobel Prize for literature
Canadian short-story writer wins Nobel Prize for literature: http://ow.ly/pHNtT She’s a master storyteller. Since telling good stories is critical in business, why not check out a couple? Free reads listed at bottom here: http://goo.gl/b9PwJi
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Research proves it: Big words make you look dumb
Research shows that readers judge writers who use big words needlessly as less intelligent.
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Feeling grumpy? You’re at your most creative
Rather than wait until you feel better, research shows your bad mood may actually enhance your creativity (from Inc.): http://www.inc.com/jessica-stillman/in-a-bad-mood-tackle-a-creative-task.html
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The 4 Habits of Highly Effective Writers
Read lots, write lots, know your audience & proofread like a pro! Click the infographic to see more detail in a PDF version.
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