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Ya gotta wanna
Reading and loving ‘On Writing Well,’ by William Zinsser. Great quote: ‘Can such principles [of writing with humanity and warmth, clarity and strength] be taught? Maybe not. But most of them can be learned.’ You ...
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Write emails they simply can’t ignore
Having to chase people to reply to your emails is annoying.And it’s doubly annoying when they reply, asking you a question you already answered in your first email!You could get ‘in their face’ to get attention, but ...
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Doctor’s orders: Less waffle. More cream.
Cut the 'waffle' (wordy, unfocused writing), by cutting to the chase, and by using natural, everyday language. Give your reader 'cream' by giving them benefits, by telling them what's in it for them and why ...
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At last, the serial comma explained!
Serial commas (or Oxford commas) are often fought about. Some always use them, some never. But the answer is, as usual, 'sometimes'! This infographic explains it well. Its best line: "I'd like to thank my ...
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Tell ’em again. And again.
The latest research from Edelman shows that almost two-thirds of people won’t believe a message until they’ve heard it 3-5 times. Bottom line: Don’t just say it once. Say it several times, in different ways, ...
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Infographic generators
Pictures can be way better than words for communicating. People love infographics. Here are five tools to create them.
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