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Tell ’em again. And again.
The latest research from Edelman shows that almost two-thirds of people won’t believe a message until they’ve heard it 3-5 times. Bottom line: Don’t just say it once. Say it several times, in different ways, ...
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Infographic: 10 Commandments of Business Writing
These are the 10 Commandments of high quality, engaging, persuasive business writing. We developed these over many years of copywriting and training corporate warriors to write better.
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Infographic generators
Pictures can be way better than words for communicating. People love infographics. Here are five tools to create them.
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Worst gobbledegook ever?
Is this the worst gobbledegook you’ve seen? It’s from a thesis, describing what a close-up shot is in a movie: “The close up expands optical perception by means of straightforwardly embodying the living character beyond ...
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Which word is wrong?
One word is completely incorrect in this (from today’s BRW email newsletter): Caution favoured over innovation in 2013 With no major catalyst for change, business owners are predicted to remain risk adverse in 2013. Can ...
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2012 Word of the Year
The Australian National Dictionary Centre at the Australian National University (ANU) has announced that the 2012 Word of the Year is, actually, words of the year: ‘green on blue.’ This, sadly, is a result of ...
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