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How to write a ‘keeper’ Christmas card

How to write a 'keeper' Christmas card; one to give to special people in your life (clients included) that they won't throw away. Many of the tips apply to engaging business writing, too.
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Challenge your audience assumptions

When training in Hong Kong recently, I got thinking about the tired-looking, middle-aged cabbie taking me to the airport. Hong Kong taxis are generally pretty old, grimy and VERY well used. And, as you can ...
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Instant gloom, guaranteed!

Short on gloom? Not any more!
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Great writing (even with a typo)

Saw this great writing in my Singapore hotel — love it (especially the smaller print). But it has a typo. Can you see it?
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Ten Commandments of business writing

Don’t send your readers to Hard-to-Read-Hell! Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Stop making this clunky error

One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing clunky and harder to read. For example, instead of writing ...
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