- All
- AI
- Influencing
- Leadership
- Learning
- Presenting
- Writing
You won’t believe this (or, How NOT to be ‘in-credible’)
Which of the following is more credible? Computer A is significantly faster than Computer B. Computer A is 40 per cent faster than Computer B. Of course, 2 beats 1 hands down. But it’s also ...
Read More
A different take on writing “dry” copy!
I received a surprisingly entertaining update to a weather app on my iPhone recently. It’s a great example of how a dash of creativity can make “dry” copy interesting:
Read More
Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was "consequences" or "implications" -- and rightly so. But as you can see in the graph (https://magneto.net.au/Ezine/images/Survey-results-motivation-big.jpg), plenty ...
Read More
When sitting is suicide
Writing for long periods of time (or doing any desk work) makes you much more likely to die from heart disease -- even if you're lean and you exercise regularly. The answer? STAND more. This ...
Read More
500 billion words analysed
Google, Harvard and Encyclopedia Brittanica researchers analysed 500 billion words, or 4% of all the books ever published. Their findings shed interesting light on our culture. One finding was that in the last century, the ...
Read More