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A different take on writing “dry” copy!
I received a surprisingly entertaining update to a weather app on my iPhone recently. It’s a great example of how a dash of creativity can make “dry” copy interesting:
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Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was "consequences" or "implications" -- and rightly so. But as you can see in the graph (https://magneto.net.au/Ezine/images/Survey-results-motivation-big.jpg), plenty ...
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When sitting is suicide
Writing for long periods of time (or doing any desk work) makes you much more likely to die from heart disease -- even if you're lean and you exercise regularly. The answer? STAND more. This ...
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Creativity for cut-through
An excellent example of how creativity can give you "cut-through" (when you cut through the clutter and get noticed).
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500 billion words analysed
Google, Harvard and Encyclopedia Brittanica researchers analysed 500 billion words, or 4% of all the books ever published. Their findings shed interesting light on our culture. One finding was that in the last century, the ...
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