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Are you homophonic? A quick guide to homophones
A homophone is a word that sounds like another word. The hitch: Spellcheck doesn’t catch homophone errors. For example, spellcheck is quite happy with, 'Ewes ...
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You won’t believe this (or, How NOT to be ‘in-credible’)
Which of the following is more credible? Computer A is significantly faster than Computer B. Computer A is 40 per cent faster than Computer B. ...
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A different take on writing “dry” copy!
I received a surprisingly entertaining update to a weather app on my iPhone recently. It’s a great example of how a dash of creativity can ...
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Survey Results: “Biggest key to persuasive writing”
In a reader survey, most of them (39 per cent) thought the biggest key to persuasive writing was "consequences" or "implications" -- and rightly so. ...
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When sitting is suicide
Writing for long periods of time (or doing any desk work) makes you much more likely to die from heart disease -- even if you're ...
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Creativity for cut-through
An excellent example of how creativity can give you "cut-through" (when you cut through the clutter and get noticed).
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