Ten Commandments of business writing
Don’t send your readers to Hard-to-Read-Hell!
Here are our Ten Commandments for praise-worthy business writing (some will surprise you).
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Stop making this clunky error
One of the most common errors you could be making is turning your verbs into nouns (i.e., nominalising your verbs). Doing that makes your writing clunky and harder to read. For example, instead of writing ‘It’s our recommendation [noun] to do X,’ it’s better to write, ‘We recommend [verb] you do X.’
Writing for SELFISH readers
How to appeal to selfish readers (i.e. most people). Even if they’re not lazy, busy or selfish, if you assume they are, you’ll write in a much more engaging, persuasive way.
Your readers are LAZY
If you write to your readers as if they’re lazy, your writing will be much easier to read, more engaging, and more persuasive. To do that, write in small chunks, use bullets, do any work you can for them in advance, and pique their interest with headlines/subheads, pictures/graphs, etc.
It’s all about “YOU”!
Imagine you’re writing a letter to a big company whose business you want to win: “Dear Prospect, I’m glad we had the chance to meet