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Six ways to embed the learning
Post-training, your people will be inspired. But if you don’t embed the learning, this will eventually fade. In fact, research shows people can forget up ...
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Writing to senior execs? Avoid this! [infographic: reading grade level]
How tough reading grade levels can limit your career I was training a group from a big-4 bank when a guy (bravely) shared a vital ...
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The Curse of Cognitive Load: Why complexity kills comms
‘When I saw them shuffling back from the director’s office, I knew he’d said no.’ If you’re like most people, you’re missing something crucial in how you ...
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Inconvenient Truths (Linguistic Statistics)
The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw Are you kidding yourself? Absolutely. We all ...
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Communications Wisdom: Kate Toon, Copywriter
In conversation with: Kate Toon, Copywriter and SEO lover More about Kate. Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades ...
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Communications Wisdom: Amber Daines, Bespoke Communications
In conversation with: Amber Daines, CEO, Bespoke Communications Amber Daines has spent almost 20 years in communications, including print and TV journalism, PR, and marketing, ...
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